摘要
近年来,地区形象概念得以提出并迅速成为区域发展中必须考虑的方面。要正确地策划地区形象,首先应当开展地区形象现状调查。本文根据一项近期开展的调查,通过对该调查数据的统计分析,对湖南省域形象进行评价,同时为湖南整体形象的策划提供一些具体的建议。
Regional images have present and soon made it inevitable in development of a region. Accordingly, to properly program a plan of regional images, investigations, concerning impression of recent regional images, is supposed to be done beforehand. Data from a lately survey is analyzed to evaluate the existed form of regional images in Hunan Province. At the same time, several suggestions of programming Hunan＇s overall images is provided.
出处
《湖南科技学院学报》
2006年第12期82-85,共4页
Journal of Hunan University of Science and Engineering
关键词
形象
地区形象
湖南
Images, Regional Images, Hunan Province
