摘要
对于媒体的生存发展来说,策划为“王”。策划的实质始终在于创造性地整合资源。没有策划,就没有精品科技期刊的发展与兴盛。真正的策划是对期刊完整意义上的打造,其中选题、栏目、审稿和作者队伍、相关活动的策划是重点。树立新闻意识、建立策划的长效机制、实行重点选题的项目负责人制,以及在实践中锻炼办刊能力是提高策划水平、促进精品科技期刊发展的必由之路。
Good planning is the core for media existence and development. The essence of it is to integrate the resources creatively all the time. No development and prosperity of sci-tech periodicals can be achieved without good planning. The genuine planning means the building up and improvement of the periodicals in a comprehensive way with the emphasis on the subjects chosen, columns designed, and experts invited for examining and revising the manuscripts and a contingent of authors. The paper points out that setting up news sensitiveness, establishing long-term mechanism of planning, carrying out the system of person-in-charge for the choosing of key topics, and cultivating the ability of running a journal in practice are the only road to the improvement of planning level and the promotion of development of sci-tech periodicals.
出处
《编辑学报》
CSSCI
北大核心
2006年第6期419-421,共3页
Acta Editologica
关键词
科技期刊
策划
编辑
sci-tech periodical
planning
editor