摘要
传统的产业发展理论大多关注如何在既定的市场空间“红海”提高竞争力,在激烈的市场竞争中获胜,蓝海战略则巧妙地规避竞争,提出“超越产业竞争,开创全新市场,”为产业发展提供了一种全新的思路。西部产业在长期发展中,一直面临着“深陷红海”的困境。对西部产业面临的困境进行分析,并从蓝海战略的角度探讨西部产业发展途径,即如何开创西部产业的“蓝海”意义重大。
Traditional theories of industrial development always focus on how to increase competitive strength in established market space（＂red ocean＂）. In contrast, blue ocean strategy puts forward a new and unique view that we can open brand new markets to evade competition. As western industry sank into ＂red ocean＂ for a long time, the paper analyzes how to promote western industry using blue ocean strategy, in another words, how to create ＂blue ocean＂ in western industry.
出处
《经济与管理》
2006年第12期73-75,共3页
Economy and Management
关键词
蓝海战略
红海
西部产业
blue ocean strategy
red ocean
western industry
