摘要
生态旅游市场消费满足旅游群体返朴归真的特别体验,人与自然的和谐同人与社会的和谐紧密联系,是构建社会主义和谐社会的根本条件。研究黑龙江旅游市场的价值追求及目标取向与生态和谐元素,生态品牌消费文化特色与资源保存和旅游目标市场营销,生态环境保护及国际旅游市场竞争,对老工业基地改造市场化和维护旅游环境栽体与保持人类社会和谐具有重要意义。
The consumption of ecological - tourism involves the special experience of original nature and the close relationship of human - nature harmony and human - society harmony. This can be one of the conditions of building a ecological harmonious society. The paper studies the value seeking and the object oriented with social - harmony dement in Heilongjiang eco - tourism market, the feature of brand - consumption culture with resource preservation and tourism - object marketing, the eco -environment protection and international tour -market competition, it will prove significant for innovating the northeast old - industrial base, maintaining tourist environment and realizing human - society harmony.
出处
《商业研究》
北大核心
2006年第22期190-192,共3页
Commercial Research
基金
黑龙注省教育厅人文社会科学研究项目
项目编号:10554116
11514114。
关键词
生态环境
社会和谐
旅游市场
消费流行
ecological environment
social harmony
tourism market
consumption popularity
