摘要
运用市场营销战略和现代产业经济学理论,分析我国期刊市场的现状及其发展趋势,认为我国期刊出版业应贯彻《国家“十一五”时期文化发展规划纲要》精神,加快产业化步伐,推动产业结构调整和升级,从主要依赖区域性市场向综合开拓国际国内市场转变,并着力培育具有较强竞争力和自我发展能力的期刊出版集团。
By Using the market she strategy and modern industrial economic theory, and through analyzing the current situation and the developing trend of the journal market in China, the paper holds that Chinese journals should carry through the spirit of the Culture Development Scheme in the Eleventh Five - Year Plan Period, quicken the industrialization, promote the adjustment and upgrading of industry structure, transform from the dependent regional market to comprehensive international market, and spares no effort to establish a strongly competitive journal publishing group with self- development capabilities.
出处
《西北大学学报（哲学社会科学版）》
CSSCI
北大核心
2006年第6期156-159,共4页
Journal of Northwest University：Philosophy and Social Sciences Edition
关键词
文化产业
期刊
产业化
出版集团
culture industry
journals
industrialization
publishing group
