摘要
体验营销已经成为21世纪重要的营销理念,位置业务在移动通信中的重要作用也将日益显现,将体验营销的高体验性和位置业务的高实用性紧密结合起来,会对位置业务的发展产生巨大影响,并进一步拓展移动通信业务的发展空间。文章首先介绍了体验营销在国内外的发展情况,随后突出了其对电信行业的重要作用,最后通过对位置业务特点的分析,提出了如何在今后位置业务中发展体验营销的策略。
Experience marketing has become a main marketing idea in role in mobile communication. It is useful to bands the experience marketing this century. LBS acts as together with LBS. Only LBS has a very excellent future. This essay analyzes some things such as the experience marketing, the and at last puts forward some strategy about the experience marketing in LBS.
出处
《电子科技大学学报（社科版）》
2006年第4期1-5,共5页
Journal of University of Electronic Science and Technology of China(Social Sciences Edition)
关键词
体验营销
位置业务
策略
移动通信
experience marketing
LBS
strategy
mobile communication a very important in this way could character of LBS
