摘要
中国零售企业品牌的竞争处于过度状态。从总体上看，本土零售企业品牌虽则暂时居于竞争的主导地位，但是，外资零售企业品牌扩张速度快，在大卖场等业态占绝对优势，并将越来越多地采取并购的方式扩张。在此现实基础上，提出了本土零售商业企业培育与提升品牌竞争力的对篆建议。
The Chinese retail enterprise brands are in an excessively competing situation. On the whole, although the local retails enterprise brands temporarily occupy the competition dominant position, the foreign ones expand more quickly, dominating in malls and other formats. Moreover, purchase will increasingly be their expanding way. Based on these, the auther proposes the measures to cultivating and exalting the local retail brands＇ competitiveness.
出处
《国际商业技术》
2006年第6期13-17,共5页
International Business & Technology
基金
国家社会科学基金项目（批准号：04BJY033）
关键词
零售企业品牌
竞争格局
对策
retail enterprise brand, competition situation, countermeasure
