摘要
分析需求不确定性条件下,供应商回收零售商未售商品策略对零售商季节性商品采购量的影响,通过数学模型分别对不同需求状态和不同回收价情况下零售商最优采购量进行仿真,说明随着需求不确定性程度的增加,零售商商品的采购数量增加而期望利润下降;供应商通过优化批发价和回收价组合可以增加零售商在相同需求状态时的采购量,提高供应商的期望利润。
This paper analyzes the effect of suppliers＇reclaiming retailers＇unsold goods on retail order quantity of seasonal goods under the condition of demand uncertainty. Using a mathematics model, the retailers＇optimized purchase amount is simulated in different demand and different reclaiming price, which shows that as demand uncertainty increases retailers＇purehase amount increases and expected profits decrease ; through optimizing the combination of wholesale price and reclaiming price suppliers can increase retailers＇purchase amount in the condition of the same demand and improve suppliers＂ expected profits.
出处
《经济经纬》
CSSCI
北大核心
2006年第6期108-110,共3页
Economic Survey
关键词
季节性商品
采购数量
供应商回收
需求不确定性
seasonal goods
purchase quantity
suppliers＇reclaiming
demand uncertainty
