摘要
公众对危机事件的风险感知不但与事件本身特征有关,还会受到事件与个体的关系、社会因素和个体自身因素的影响,这四类因素的相互作用,常常会导致人们对事件风险的认知偏差,形成对风险的低估或者高估。低估风险会导致对危机疏于防范,高估风险会导致公众的恐慌心理与行为。本文主要提出了一种衡量个体灾难恐惧感知的定量分析模型并以SARS为例进行了实证研究,为有效地了解和预测突发性公共危机事件下个体的恐惧来源提供分析工具。
Public perception about crisis event is not only linked to event characteristics, but also the connection between event and individual,social factors and individual factors.These four interactive factors often result in public′s cognitive bias to risk event.Underestimating the risk will bring individual′s inactive and overestimating the risk will bring individual′s overreaction and panic.In order to forecast public perception about risk event, this paper brings forward a quantitative model to estimate the panic resource of individual and give a demonstration through the example of SARS event.
出处
《管理评论》
2006年第10期48-53,共6页
Management Review
基金
国家科技部软科学研究项目资助(2003DGQ3D052)。
