摘要
运用传播学、文艺学的基本理论,分析了电视体育传播中的文化表达模式,发现电视传播最大的优势在于突出体育文化的形,在表达体育文化意的方面则显示出许多弱点和不足。指出:电视体育传播应通过对人的集中关照,实现文化表达中形与意的兼备。
By using the basic theory of propagation science and literature ＆ art science, it analyzed the cultural expression model in TV sports dissemination, and found that the greatest advantage of TV dissemination lied in laying stress on the form of sports culture, but this kind of dissemination showed a lot of shortoomings in the aspect of expressing the significance of sports culture. It pointed out that the TV sports dissemination ought to bring about the aim of the blend between the form and significance in oaltural expression through paying attention to the visualization of human beings in TV.
出处
《上海体育学院学报》
CSSCI
北大核心
2006年第6期77-80,104,共5页
Journal of Shanghai University of Sport
关键词
电视体育传播
体育文化
形式
意义
意境
TV sports dissemination
sports culture
form
significance
artistic conception
