摘要
中国电影从诞生到现在,走过了曲折、辉煌和低落的百年历史。当下的中国电影在人们的消费比例中日见萎缩。本文通过自己采撷的统计数据,集中讨论了目前中国电影在国内及国际的市场现状,归纳出中国电影要重铸辉煌必须面对的困难和障碍,并提出了我们对中国电影大跨步发展的点点思考。
With twists, resplendence and downturn, one hundred years hare gone past since the Chinese movie came into being. The contemporary Chinese movie accounts for smaller and smaller proportion in people＇s daily consumption. Through the accumulated data, this paper has an intensive discussion on the contemporary market environment of Chinese movies at home and abroad. It concluds that Chinese movies have to face the difficulties and obstacles before they make a hit. The paper also gives some speculations on the future development of Chinese movies.
出处
《南京理工大学学报（社会科学版）》
2006年第5期36-42,共7页
Journal of Nanjing University of Science and Technology：Social Sciences
关键词
中国电影
国内市场
国际市场
品牌
Chinese movie
domestic market
international market
brand
