摘要
2004年以来,主题频道在数字电视付费系统建设的推动下成为众多节目供应商的选择,全国各个省市台分别推出了自己的主题频道。在数字付费电视的背景下,主题频道的运营状况如何?主题频道作为频道专业化在数字时代的一个表现,其发展背景、节目特色、营销模式发生了哪些变化?本文将对这些问题进行探讨。
In the drive of this policy, the pay system of digital TV has advanced the course of channel specialization. In the background, the topic channel has turned into the choice of legion program accommodation. How is the estate of topic channel at the present time？ In the background of digital pay TV, how the topic channels to build and drive the development of our country TV digitations？ As a centralized exhibition of channel specialization, in the circumstance of multimedia mutual action communion, how to change our tradition diffuse management and the program making mechanism？ The problem will be discussed in the thesis.
出处
《湖北教育学院学报》
2006年第9期22-24,共3页
Journal of Hubei Institute of Education
