摘要
在网络环境下,我国商业银行营销面临着前所未有的压力和挑战,唯一的出路在于营销创新。应在对我国商业银行营销现状作分析的基础上,具体探讨网络环境下银行营销创新的策略。
Under internet circumstances, marketing of commercial banks in china are faced with an unheard of challenge and press, the only way is marketing innovation. The paper analyses marketing condition of commercial banks in china at present firstly. On the basis of that, it also discusses the strategies of marketing innovation under internet circumstances.
出处
《现代财经（天津财经大学学报）》
CSSCI
北大核心
2006年第10期24-28,共5页
Modern Finance and Economics：Journal of Tianjin University of Finance and Economics
关键词
商业银行
营销
网络
Commercial Banks
Marketing
Internet
