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办大家“看得见的广播”

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摘要 在竞争日益激烈的传媒大战中,广播如何实现.品牌化生存是一个为人关注的话题,广播再也不会默默无闻地躲在调音台背后,而是越来越多的广播电台和广播主持人走出来,将节目和现场活动以及商家无缝对接,成为相互依托的“看得见的广播”,使广播的“形象”跃然生动。
作者 王婷
出处 《新闻传播》 2006年第10期63-63,共1页 Journalism Communication
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