摘要
我国连锁超市在外资零售企业大量进入中国市场的情况下,需要学习和借鉴国外连锁超市先进的管理经营经验,从供应链整合和管理出发,通过开发自有品牌来提升连锁超市形象,加强超市的企业文化建设,逐步挖掘我国连锁超市的核心竞争能力。
With a great deal of foreign capital retailers entering into china＇ s markets, china＇ s chain supermarkets should learn and draw advanced operating experience from foreign chain supermarkets. They also should begin with the integration of supply chain and management and promote their prestige through developing their own brands so as to strengthen their cultural construction and tap their key competitive capability.
出处
《宁夏党校学报》
2006年第5期39-41,共3页
Journal of the Party School of the CPC Ningxia Hui Autonomous Region Committee
关键词
连锁超市
核心竞争力
供应链整合
chain supermarket
key competitive force
integration of supply chain
