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基于顾客价值优势的品牌竞争力评价分析 被引量:4

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摘要 本文从顾客价值理论出发,通过对现有品牌竞争力评价的指标体系的构建的分析,提示了竞争力的形成机理和制约顾客忠诚度主要因素,并以此为依据,提出了企业顾客忠诚管理的主要思路。
作者 唐世龙
机构地区 湖南工学院
出处 《商场现代化》 北大核心 2006年第09Z期126-127,共2页
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