摘要
从中国与东盟市场发展的相似性、互补性、东盟市场的内部差异性与其具有的抗击风险能力等现状和特点入手,运用国际企业经营方式理论分析中国企业进入东盟市场的经营方式、并就如何选择适合中国企业进入东盟市场的经营方式进行初步探讨。
Based on analyses of the similarities ,disparities,mutual compliment, and counter-risk ability of the Sino-ASEAN＇s markets,the paper probes into the business models to be adopted by China＇s enterprises to venture into ASEAN market in terms of the marketing theory, and it concludes with suggestions about the right＂ choices of the possible models.
出处
《国际经贸探索》
CSSCI
北大核心
2006年第5期9-13,共5页
International Economics and Trade Research
