摘要
网上购物发展到今天,如何体现“以客户为中心”,实现个性化服务是未来网上购物的发展趋势。提出了构建一种智能导购组件,购物网站通过集成该组件,可以根据客户的购买经历和购买倾向来向客户自动推荐其感兴趣的产品,并能根据用户的购买过程来自动获取用户个人购物偏好,从而使得商家能有针对性地为客户提供个性化服务。
E-shopping is changing human＇s life, How to build a E-shopping website which can give the customer some intelligent guides is more important, This article designs and implements a intelligent E-shopping component based on middleware technology, which can commend the interested goods to the customer automatically based on the customer＇s E-shopping taste. The enterprise can provide personally service to the customer based on component analyzed result.
出处
《计算机工程与设计》
CSCD
北大核心
2006年第17期3282-3283,3286,共3页
Computer Engineering and Design
关键词
智能导购
偏好获取
偏好筛选
组件
中间件
intelligent E-shopping
getting E-shopping taste
filtrating E-shopping taste
component
middleware
