摘要
很多学者从修辞角度对仿拟在广告中的运用做了大量、广泛的研究,而探讨广告中仿拟的功能和模式的文章并不多见。从认知角度探讨仿拟在广告中的功能、模式及翻译,探寻仿拟的内部规律,以期帮助人们在广告这一特殊领域更好地运用仿拟这一语言工具和认知工具。
Many scholars have conducted lots of researches about parody in advertisements from the view of a rhetorical device. But its cognitive functions and modes are seldom discussed. This paper makes an attempt to analyse parody in advertisement from the cognition point of view, expecting to help people make a better use of parody in the special field of advertisement.
出处
《孝感学院学报》
2006年第4期66-69,共4页
JOURNAL OF XIAOGAN UNIVERSITY
关键词
广告
仿拟
认知功能
认知模式
翻译
advertisement
parody
cognitive functions and modes
translation
