摘要
民俗文化旅游资源是人文旅游资源的重要组成部分,对提高区域经济效益、促进区域旅游业的发展有着重要意义。锦里民俗文化一条街的民俗旅游资源可以划分为4大类,10亚类;其中包含了6项旅游产品要素、10项旅游产品类型、若干旅游产品项目。以蜀汉三国文化为支撑,以川西民风、民俗为内涵,融合成都特有的休闲文化气氛,锦里民俗文化街在主题形象定位、产品功能设计、经营管理模式等方面形成了一条民俗文化旅游资源开发的成功模式。
Folk tourism resources are the important part of culture tourism resources and have great significance for improving regional economy and developing regional tourism industry. The folk tourism resources of Ancient Jinti Street can be classified into four major categories and 10 subs categories in which there are six factors, ten products and several items. Supported by the Three Kingdoms culture, folkway and folk-custom in west Sichuan Province and Chengduese own recreational culture, Ancient Jinli Street forms the successful exploitation pattern of folk tourism resources exploitation in establishing tourism theme, product＇s function designing and management modes etc.
出处
《成都理工大学学报（社会科学版）》
2006年第3期76-79,共4页
Journal of Chengdu University of Technology:Social Sciences
关键词
区域民俗文化
旅游资源开发
锦里
产品设计
主题定位
folk tourism resources
tourism resources exploitation
ncient Jinli Street
product design
theme
