摘要
传播学引入“软力量”(soft power)的分析方法,是最近几年的事情,就其理论应用而言,还仅停留在全球传播领域。本文旨在通过乡村传播系统中二元对立结构来审视“软力量”在舆论控制和舆论同化过程中的功能缺失,从一个崭新的视角来结构乡村传播系统在建设“新农村”中所起到的作用。
Dissemination of a ＂soft power＂ （soft power） analytical methods, the thing is in recent years, its theories, its also only remain in the field of global communications. This article aims to spread through the village system First, to look at the binary structure of opposition ＂soft power＂ to control public opinion and public opinion in the process of assimilation functional deficiencies from the perspective of a new structure of rural communication systems in the building ＂ncw rural＂ as a role.
关键词
软力量
乡村传播系统
舆论控制
舆论同化
soft power
rural communication systems
media control
opinion assimilation
