摘要
目的:借鉴美国药店的经营策略,为我国的药品零售经营、管理者提供参考。方法:通过查阅文献获取资料,用比较分析法进行分析。结果与结论:美国药店的经营方式、定价策略等值得我国药品经营企业借鉴。
OBJECTIVE: To draw experience form American regarding drugstore management strategies for the reference of Chinese pharmaceutical retailers. METHODS: Data were obtained though literature review and which were analyzed comparatively. RESULTS & CONCLUSIONS: The management strategy and the pricing strategy adopted in American drugstores are worth to be followed by Chinese pharmaceutical dealers.
出处
《中国药房》
CAS
CSCD
北大核心
2006年第17期1357-1359,共3页
China Pharmacy
关键词
中国
美国
药店
经营
定价
策略
China
American
Drugstore
Management
Pricing
Strategy