4Keller , K. L. Conceptualizing Measuring and Managing Customer- Based Brand Equity[J]. Journal of marketing, 1993 , 57 (1) : 1-22. 被引量:1
5Brown Stephen, Rovert V Kozinets, & John F. Sherry Jr. Teaching Old Brands New Tricks: Retro Branding and the Revival Brand Meaning [J].Journal of Marketing, 2003, 67(3):19-33. 被引量:1
6Aaker, D. A. Manage Brand Equity: Capitalizing on the Value Brand Name[J]. New Free Press, 1991. 被引量:1
7Keller, Kevin Lane.Managing Brands for Long Run : Brand Reinforce ment and Brand Revitalization Strategies[J].California Management Review, 1999 ,41(3):102-124. 被引量:1
8Michael Porter.The Competitive Advantage of Nations[M].New York: The Free Press, 1990. 被引量:1
9Holbrook, Morris B. & Robert M. Schindler. Echoes of The Dear Departed Past: Some Work in Progress on Nostalgia[J].Advances in Consumer Reserch, 1991, 18:330-333. 被引量:1