摘要
目的:规范药品广告行为。方法:通过国家食品药品监督管理局(SFDA)网上基础数据库对12种药学专业期刊的药品广告进行调查。结果:调查广告共计101个品种,不合格率为51·49%。违法广告主要表现为内容不符、广告批准文号过期、未标注广告批准文号及广告批准文号错误等。结论:政府相关部门应加强广告审核力度和基础数据库维护,广告经营商应依法发布广告。
OBJECTIVE： To standardize drug advertising behavior.METHODS：Drug advertisements in 12 kinds of pharmaceutical periodicals were investigated through the State Food ＆ Drug Administration（SFDA） online database.RESULTS： The advertisements totaled 101 varieties, of which, 51.49% failed to meet the standard.The illegal drug advertisements characterized by inconformity in contents, overdue, unmarked or wrong of license No., etc .CONCLUSION：Our government should tighten controls on the examination and verifying of advertisements and the data base maintenance .Meanwhile, the advertisement businesses should pwblish advertisements in accordance with the law.
出处
《中国药房》
CAS
CSCD
北大核心
2006年第16期1250-1251,共2页
China Pharmacy
关键词
药品广告
药学专业期刊
讨论
Drug advertisements
Pharmaceutical journal
Discussion
