摘要
文章在分析品牌服装企业特点的基础上,构建了反映品牌服装企业核心竞争力的指标体系;提出了品牌服装企业核心竞争力模糊综合评价方法,构建了数学评价模型;通过实例分析,表明该指标体系和评价模型具有可操作性、实用性和科学性。
Based on the analysis of the brand clothing enterprisers characteristic, the paper structured a set of index system of core competence of the brand clothing enterprise, and set up the evaluation model according to fuzzy integrated evaluation, then take one representative brand clothing enterprise as example and carried on detailed appraisal, this proved the rationality and dependability of the system and this method is scientific and feasible
出处
《山东纺织科技》
2006年第4期37-40,共4页
Shandong Textile Science & Technology
关键词
品牌服装企业
核心竞争力
指标体系
模糊综合评价
brand clothing enterprise
core competition
assessment index system
fuzzy integrated evaluation
