摘要
通过对体育旅游资源特点和开发现状的分析,从创造体育旅游资源开发的市场环境、加强体育与旅游两大产业的相互融合、构建体育旅游产品体系、利用体育旅游促销组合策略、体育旅游资源开发的融资策略五个方面提出开发策略,以提升体育旅游的知名度和美誉度。
Through analysis of characteristics and the development of sports and tourism resources, this text puts up development strategy of sports tourism resources in five aspects, sueh as sports to ereate a market enviromnent for the development of tourism, strengthening of sports and tourism industries of the two merging, a sports tourism product system, the use of sports tourism marketing mix strategy ete, So we can enhance the visibility and knowledgeable of sports tourism.
出处
《山东商业职业技术学院学报》
2006年第4期7-10,共4页
Journal of Shandong Institute of Commerce and Technology
关键词
体育旅游
资源
开发
策略
Sports tourism
resources
development
strategy
