摘要
复杂性思维认为,世界从本质上看是非线性的,线性只是一种特例;因而在这样一个非线性的世界中,人们必须用一种非线性思维,才能获得对事物本质的正确认识。在这样一个线性模型中,所有事件都是某种明确定义的起始原因的结果,人们相信后果的范围类似于他的原因的范围。然而,伴随着人类进入后工业化社会,人类自身与自然界的生态循环结合得越来越紧密,传统线性的工业生产模式使复杂的自然平衡越来越受到威胁。人类的生存范式正在发生改变,人类营销行为也呈现出与以往不同的特色。
According to complexity thinking, the world is non - hnear in essence, while a case of linearity is only an exception. Hereby, in such a non - linear world, only by using the non - linear thought can people obtain the correct understanding of the essentials of an object. In linear model, all events have their definite causes and effects, and effects belong to the scope of causes. However, along with the coming of post - industrialization society, the closed relationship hmnankind and ecological circulation which causes the complex natural balance is seriously threatened by traditional linear industrial production mode. And together with the change of their living patterns, marketing presents new and different characteristics.
出处
《商业研究》
北大核心
2006年第15期30-34,共5页
Commercial Research
关键词
复杂性思维
非线性
线性
营销本质
complexity thinking
non-linear
linear
marketing
essentials
