摘要
简要分析了我国家具行业的现状,提出了在经济全球化,家具业竞争日益激烈的形势下,家具企业要在竞争中生存、发展,设计创新与营销创新是企业发展的关键因素,并论述了创新的重要意义、内函及实现措施。
With the rapid worldwide economic development, Chinese furniture manufacturers are facing greater competition as well as opportunities. How furniture companies can not only exist, but can also continue to develop is a considerate problem. The author analyzes the current condition of the furniture manufacturing industry in China,and then presents the importance and significance of design and marketing innovation. She concludes by discussing its concept and countermeasure for realization.
出处
《木材工业》
北大核心
2006年第4期35-37,共3页
China Wood Industry
关键词
家具企业
发展
创新
设计
营销
furniture enterprise
development
innovation
design
marketing
