摘要
作为群体的受众,具有丰富多变的情感、崇尚个性、追求自由的意志、轻信盲从的从众心理。大众传媒殚精竭虑,主动理解受众心理,逐步形成了以个性为表以大众化为里的传播模式。一般来说,大众媒体对群体心理采取迎合策略,这也必然对群体心理产生广泛而深刻的影响:传媒既为受众群体提供了一个参照的生活空间,又为受众群体提供了一个“言语场”。
As a crowd, the audience have abundant the will of freedom, and have the mind of conformity changeable emotion, advocate individual character, pursue easily. The mass media try hard to understand audience＇ s mind, have formed the model with individual character as surface but popularization in fact. Generally speaking, mass media abopt tactics adapt to the crowd＇ s mind, which must have an extensive and deep impact on the crowd＇ s mind. The media hasve not only offered the living space for reference but also offered a ＂speech field＂ for the audience.
出处
《河北理工大学学报（社会科学版）》
2006年第3期74-75,81,共3页
Journal of Hebei Polytechnic University:Social Science Edition
关键词
受众群体
群体心理
传播策略
心理影响
the crowd
crawd＇s mind
tsrchological psychological influence
tactic
