摘要
为环境保护添一份力．是星巴克的成功经营之道，从咖啡的种植、烘焙、采购到门店的设计．经营，以及顾客的参与，星巴克都有其独特的一套。
Contributing an effort to environnlent protection is one of the strategies of Starbucks＂ successful management. From coffee planting, baking and purchasing, to the stores design and operation, and the consumers participation as well, Starbucks follows its unique way to the success.
出处
《国际商业技术》
2006年第4期64-67,共4页
International Business & Technology
关键词
环境保护
星巴克
经营之道
environment protection, Starbucks, management strategy
