摘要
品牌既是个卖点,更是一种无形的资产,如果它的作用真正地发挥出来,商机和市场都是无限的。目前,黑龙江省农产品品牌建设的总体状况是“多、杂、乱”,下一步要解决好“培育新品牌”、“整合老品牌”、“推广和保护知名品牌”三个关键问题。
Brand is not only a point for sale but also an invisible capital. The commercial chances and market are limitless if the brand is correctly used. At present, the status of agricultural products brand construction in Heilongjiang province is excessive, mixed arid disorderly.There exist such problems as breeding new brands, integrating existing blands, popularizing and protecting the known brands.
出处
《商业研究》
北大核心
2006年第13期141-143,共3页
Commercial Research
关键词
黑龙江
农产品
品牌
建设
Heilongjiang Province
agricultural products
brand
construction
