摘要
目的了解病人选择就诊医院的影响因素,为医院领导决策提供科学的依据。方法采用随机抽样的方法,对病人进行问卷调查,数据的分析用logistic回归验证。结果医疗效果、医疗费用、医务人员的服务态度、就医过程中的方便性四个因素成为病人选择就诊医院着重考虑的问题,医务人员是否尊重病人的隐私和收受“红包”现象两个因素对病人的选择也有影响。结论掌握病人的医疗意向和医疗消费心理能够提高医院竞争力,保证医院的可持续发展。
Objective To detect influencing factors for patients to choose hospital, aim at helping leaders to make decisions. Methods Patients were asked to answer questions by random sampling, and data were analyzed by logistic regression. Results Therapeutic affections, medical cost, service, and conveniences are main influencing factors for patients to choose hospital, respecting patients' privacy and receiving patients' tips can influence patients' choices. Conclusion To be more competitive and sustainable it is necessary to determine patients' medical intentions and consumption attitudes.
出处
《中国医院统计》
2006年第2期119-121,共3页
Chinese Journal of Hospital Statistics
关键词
病人
影响因素
模型
Patient Influencing factors Model