摘要
非价格竞争是现代市场营销竞争的发展趋势,实施非价格竞争有五种策略:产品创新竞争策略,名牌商标竞争策略,包装竞争策略,销售服务竞争策略,促销宣传竞争策略。
Non-price competition represents the trend of modem marketing competition. It includes five competition strategies--product innovation, brand names and trade marks, packaging, sales service and product promotion.
出处
《番禺职业技术学院学报》
2006年第2期22-24,42,共4页
Journal of Panyu Polytechnic
关键词
价格竞争
非价格竞争
营销策略
price competition
non-price competition
marketing strategies
