摘要
议程设置是媒体的重要功能,而媒体公信力则是其实现传播目的的根本前提和保障。媒体在进行议程设置时只有充分发挥议程设置的正效应,才能提高媒体公信力,获得理想的传播效果。
Agenda layout is an important function of the media, the credibility is the fundamental and safeguard to achieve transmission objectives. The media should make full use of positive effect of agenda layout to improve its credibility and get ideal transmission effect.
出处
《河北职业技术学院学报》
2006年第2期93-94,共2页
Journal of Hebei Polytechnic
关键词
议程设置
传媒公信力
传播效果
agenda layout
media credibility
transmission effect
