摘要
在企业营销的发展过程中,营销变量作为企业的重要组成部分,存在着物质维、能量维和信息维三个维度的虚拟空间。营销管理状况决定着营销变量在虚拟空间的变化,从而形成现代营销场。企业能力是现代营销场的场源,对企业营销起着非常重要的作用,营销场的传播是通过现代企业营销势和营销力来传播的。
During marketing development, as an important part of enterprise, marketing variables involves a 3 - dimension simulating space including resource, energy and information. Marketing management affect the changes of these variables in this space thereby forming modem marketing field. Enterprise capability, being the essence of marketing field, proves significant to enterprise marketing practice. The transmission of marketing field is realized through marketing potential energy and marketing force.
出处
《商业研究》
北大核心
2006年第11期38-44,共7页
Commercial Research
基金
江西社科规划资助课题:"江西农产品市场竞争力研究"前期研究成果
关键词
企业
营销场
营销势
营销力
enterprise
marketing field
marketing potential energy
markegng force
