摘要
因特网、全球化和过度竞争重塑了市场,并改变了企业经营方式。为了适应新的形势,必须对传统的营销模式进行重构和扩展。本文讨论了营销模式的演变历程,研究了在数字经济时代,由于新力量的影响和作用而出现的营销新模式,并强调“满足单个顾客的需要”是营销新模式的出发点。
Market was changed by development of Interact and globalization and fierce competition, and many companies restructured their executive strategy. To meet the new needs of customers, companies must rebuild their marketing model. In this paper, evolution process of marketing model is described, and then a new marketing model is put out, which emphases on aim to meet the personalization needs of customers.
出处
《特区经济》
北大核心
2006年第5期168-169,共2页
Special Zone Economy
关键词
数字经济
营销模式
客户关系管理
一对一营销
digital economy
marketing model
customer relationship management
one to one marketing
