摘要
包装在通常的生产和物料搬运过程中是重要的环节,在消费者购买决策中也起着重要作用,它需要工程、生产、图形设计和广告等部门的协同工作。包装设计必须熟悉产品才能研究出正确的包装,包括产品的物理性能、使用方法和详细的促销信息。
Packaging is an important aspect in overall production and material handling and requires the cooperative work of various departments such as engineering, production, graphics designing and advertising. Packaging designing requires a familiarity with products including the physical performances, method for use and detailed information of sales promotion.
出处
《北京工商大学学报（社会科学版）》
CSSCI
北大核心
2006年第3期59-62,共4页
JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES
关键词
包装
销售
影响
研究
packaging
sale
effect
study
