摘要
21世纪的报业市场竞争风起云涌,晚报在都市报纸、网络、电视的挤压下,大有被边缘化的趋势。但是,这并不意味着晚报将无所作为。从自身特点出发,晚报可以在发挥时间差优势、做足主流新闻、做好信息管家、加强公关策划等方面加大力度,从而谋求突围。
The newspaper market in the 21st century has undergone a great change. The importance of evening paper has been declining under the pressure of metroplis daily, internet and TV programs. But this does not mean the evening paper can do nothing. According to the characteristics of evening paper, however, it can do much by making use of the difference of publishing time ,providing sufficient artery news , managing information for readers and planning some activities for public relationship. Only in this way could it break through its difficulties.
出处
《杭州师范学院学报（社会科学版）》
2006年第2期34-37,共4页
Journal of Hangzhou Teachers College(Humanities and Social Sciences)
关键词
晚报
生存环境
突围策略
evening paper
survival circumstance
breakthrough strategy
