摘要
主要运用问卷调查法、文献资料调研等方法,对武汉市城镇居民的体育消费需求状况进行调查研究。结果显示:武汉多数城镇居民把“健康的身体”作为人生首要追求目标;对体育功能的认识全面而深刻;对体育消费总体上持肯定态度,体育健身消费的价值取向逐渐趋向理性;居民体育消费动机呈现多元化特征;居民体育消费结构以实物型消费为主,观赏型消费次之,参与型消费很少;居民因收入低、缺乏体育消费环境和没有空闲时间等而导致消费水平较低。据此,提出“认清形势、明确任务、宣传引导、优化环境、健全法制”的建议。
Through using the method of questionnaire, literature and investigation, this paper analyzes the demand condition of sports consumption for citizens in Wuhan. The results show that, most of Wuhan citizens take ＂the health body＂ as the most important pursue goal;Know comprehensively to the sports function and is profound;Their attitude toward sports consumption is positive, and value of sports consumption is ratlonal;Sports consumption tends to characteristics of diversification; Sports consumption pattern by the material expense primarily, the watching expense is next, the partici- pation expense are very few; Because of the low income, the deficient sports expense environment and no free time lead to the consumption level is low. According to the above,it p~ ＂suggestions to recognizes the form clearly ,explicit duty, propaganda guidance, optimized environment, perfect legal system＂.
出处
《湖北体育科技》
2006年第3期251-253,共3页
Hubei Sports Science
关键词
武汉市
城镇居民
体育消费
调查研究
Wuhan
urban citizen
sports consumption
investigation study
