摘要
对体育产业竞争战略面临的问题与挑战进行了分析,阐述了基本竞争战略,提出了合作竞争;快速抢占市场;发展规范体育市场;中介机构和经济人;走品牌经营道路;全球市场竞争及当地化几种新的战略模式选择。
This essay analyses the question and the challenge which faced on the sports industry competition strategy and describes the basic competition strategy. It puts forward several strategic patterns, such as cooperation and competition, occupy the market quickly, develop the sports market, etc.
出处
《湖北体育科技》
2006年第3期249-250,共2页
Hubei Sports Science
关键词
体育产业
竞争战略
战略模式选择
sports industry
oompetition strategy
strategy pattern choose
