摘要
界定了高校体育产业的涵义,指出了高校体育产业发展面临的机遇和发展高校体育产业的优势条件,提出了发展高校体育产业的战略重点。
After defining the meaning of college sports industry, this paper points out the opportunity and advantageous condition and strategies to develop college sports industry.
关键词
高校
体育产业
发展战略
体育市场
college and university
sports industry
development strategy
sports market
