摘要
本文在分析农产品竞争力研究现状的基础上,从营销的角度探讨了提升江西农产品市场竞争力的对策,即以顾客需求为导向,大力发展绿色农产品生产;把握顾客购买心理,科学运用合理的定价策略;从顾客的便利需求出发,建立通畅、广泛的营销渠道;借鉴工业产品的营销经验,开展多种形式的促销活动。
Based on the analysis of the status qua of agricultural products competition, the paper discusses the strategies to promote the competition of Jiangxi agricultural products on the marketing research. That is to meet the needs of customers and to develop the production of green agricultural products; to study the customers＇ purchasing psychology and to adopt a reasonable price strategies; and finally to make full use of marketing strategies.
出处
《江西科技师范学院学报》
2005年第6期1-4,12,共5页
Journal of Nanchang Vocational & Technical Techers' College
基金
江西省社会科学规划项目"提升江西农产品的市场竞争力研究"研究成果。课题号:Z0307
关键词
营销
江西
农产品
竞争力
marketing
Jiangxi
agricultural products
competition ability
