摘要
修辞是英语语言表达中最重要的组成部分之一,恰当地使用修辞手法可以使英语语言更生动、更有表现力。修辞手法被看成是“语言的装饰”、“思想的装饰”。英语广告语为了给消费者留下深刻的印象,达到良好的宣传效果,十分注重语言的美感,从而大量地使用修辞手法对广告语言进行渲染。
Rhetoric is one of the most important parts in English language language more vivid and expressive if this device is applied properly. Rhetoric is expression. It can make the usually regarded as the ＂decoration of the language＂ and ＂the decoration of the thoughts＂. In order to give the consumer a deep impression of the products advertised, a great deal of rhetoric devices are used to enhance the sense of beauty of the languages.
出处
《鸡西大学学报（综合版）》
2006年第2期39-41,共3页
JOurnal of Jixi University:comprehensive Edition
关键词
修辞手法
广告语言
运用
rhetoric devices
advertisement language
application
