摘要
加入W TO后,我国的银行业要面对激烈的市场竞争,为了在市场中求生存,并实现利润最大化,必须清晰的认识到银行营销的必要性。通过分析世界银行业营销发展特点,期望对我国商业银行营销发展有所借鉴。
After entering the WTO, China＇s banking industry is facing a tremendously competitive market. In order to survive and to maximize the profits, we have to understand clearly the necessity of marketing by the banks. By analysis of the marketing development of the banking industry throughout the world, the article is in hoping of giving some examples to the banks in China.
关键词
商业银行
客户需求
关系营销
commercial banks
demand of clients
relationship marketing
