摘要
分析了影响报纸广告投放的因素,并着重论述在我国市场经济体制中,如何开拓与经营报纸广告。同时介绍了国外一些报纸广告的运营模式,对我国报业广告的经营提出了一点建议。
Analyzes the factors to affect newspaper advertisement distribution, discusses emphatically how to develop and operate newspaper advertisement in market economy of our country. Introduces .some operation modes of overseas newspaper advertisement, puts forward some proposal for newspaper advertisement operation of our country.
出处
《沈阳工程学院学报（社会科学版）》
2006年第2期174-175,共2页
Journal of Shenyang Institute of Engineering:Social Science
关键词
广告
受众构成
有效发行
隐性成本
服务意识
advertisement
audience constitution
effective distribution
recessive cost
service awareness
