摘要
从新闻学的视角入手,对体育新闻媒体的受众、体育受众的需要和社会角色等进行分析。指出体育新闻受众是传媒的财富之源和积极参与者,体育新闻负责人在进行媒介内容选择时就要充分考虑受众的要求,尽可能满足其希望,受众接触体育新闻大都是出于一种调剂生活的需要,体育传媒应对此予以满足。体育传媒还要正确对待受众在传播过程中的地位,把受众放在一切努力的核心位置。
As viewed from journalism, this paper analyzes the audience of sports media, demand of sports audience and their social role. It points out that the audience of sports media is the source of wealth and positive participant, their demand should be ftdly considered by the person who is in charge of sports news when selecting media contents. Generally, it is a need of life relief for audience to contact with sports news. Therefore, sports media should try to meet their need. In addition, sports media should treat audience as core of effort in spreading process.
出处
《山东体育学院学报》
北大核心
2006年第1期54-56,共3页
Journal of Shandong Sport University
