摘要
随着我国城市化的加速推进,城市营销越来越受到重视。但是由于对城市营销基本问题的界定不清,导致城市营销活动仍处于初级阶段。本文通过剖析我国城市营销在理论研究和实践中存在的误区,提出城市营销的基本理论框架。
With the rapid development of urbanization in our country, much more attention is devoted to the problem of urban marketing. However, just because of the lack of mastering the essence of urban marketing, the action of urban marketing is still in the first stage. The paper puts forward the basic theoretic frame of urban marketing after realizing the problems in the urban marketing in China.
出处
《现代城市研究》
2006年第5期28-32,共5页
Modern Urban Research
关键词
城市营销
误区分析
理论框架
中国
城市化
urban marketing
analysis of misunderstanding
theoretic frame
