摘要
交易型厂商关系存在诸多弊端,企业迫切需要建立新型的厂商关系。基于此,文章以市场化程度较高和较成熟的家电行业为例,探讨以战略分销联盟改造家电企业三、四级市场分销渠道的必要性和可行性,以为我国家电企业重构分销渠道提供借鉴。
These days many substantial defects exist in traditional trading - typed relationship between manufacturers and commercial enterprises, and Chinese manufacturers urgently need tobuild a new type manufacturer - merchant： relationship. So this paper intends to investigate on the marketing needs and feasibilities of reformation of marketing channels of home appliance industry in the third and fourth class market by the means Offorging the strategic alliance of distribution, and provide the valid solutions for domestic home appliance manufacturers, since the market of domestic home appliance industry has developed more maturely m comparison With other ddrtiestic industries.
出处
《华东经济管理》
2006年第4期134-136,共3页
East China Economic Management
关键词
战略分销联盟
家电连锁零售业
连锁直销店
strategic alliance of distribution
home appliance chain business
chain direct-selling store
