摘要
航空公司在某一市场上的份额受该公司在该市场提供的服务水平(产品质量)的影响,包括航班频率、票价、机型等。以利润的最大化为目标,分析航空公司根据其拥有的运力资源,在一条航线市场上为旅客提供适当质量的产品,以获取适当的市场份额。
An airline＇s share on a certain market is affected by the airline＇s level of service（quality of product） , including flight frequency,ticket price and aircraft type offered to the market. With the maximization of profit as the objective,this paper analyzes what proper quality of product the airline should provide for the passenger in an airroute market so as to get its proper market share according to the resources of transport capacity the airline possesses.
出处
《中国民航学院学报》
2006年第2期30-33,共4页
Journal of Civil Aviation University of China
关键词
航线
市场份额
航班频率
利润最大化
air route
market share
flight frequency
maximization of profit
