摘要
出于信息和娱乐等方面的需要,大学生群体成为大众传媒的主要受众之一。广播、电视、报纸以及新兴的网络媒介,在大学生成长过程中作用复杂。传统的三大传媒在大学生中享有良好的信誉度,大学生对舆论导向的现状总体持肯定态度,但其媒介素养参差不齐。全社会和高校自身必须要采取措施积极应对,强化大众传媒在大学生成长中的积极作用。
Out of the need of information and entertainment, college students become the main recipient of the mass media. Such media as broadcasts, televisions, newspapers as well as the ever-increasing net play a complicated role in growth and development of college students. The three traditional kinds of media have a good reputation amid them. The college students, as a whole, have a positive attitude toward the situation of the guidance of public opinion. But there exists the difference in the qualities of the media. Society and colleges themselves must take active measures and enforce the good effect of the media on college students.
出处
《江苏大学学报(高教研究版)》
2006年第1期43-47,共5页
Journal of Jiangsu University:Higher Education Study Edition
基金
江苏大学人文社科基金资助项目(JDR200404)
关键词
大学生
大众传媒
影响
调查
college students
mass media
effect
research